Module 06/
Advocate
Digging for your brand's raw materials.
Distill down
to an essence
of unique clarity.
An identity as unique as your fingerprint.
Strong brands do good design - consistently.
Building momentum
and connection.
Tending your brand for growth.
Summary
Module 06 encourages the adoption of a brand governence mindset within your organisation. By installing tools, methods and behaviours that are designed to prevent your brand from fraying at the edges by multiple hands - you can keep your brand's integrity intact while monitoring levels of brand awareness and recognition, taking care of your investment by default.
What you get
Brand guidelines
Brand templates
Brand approval framework
Brand tracker
Value and impact
Ensures the standards required for your brand to flourish are met
Protects your brand from inconsistencies that will undermine its integrity and dilute its recognition and recall
Enables you to advocate for your brand, embedding its purpose and value within your organisation
Track your brand and monitor its performance
Snapshots and examples
Take away
Brand guidelines
Brand guidelines are part bible, part user manual - they offer essential guidance for anyone who works with your brand.
An essential tool for successful brand management.
Supports marketing professionals embody the goals, thinking and sentiments behind your brand into marketing activity and communications.
Ensures design professionals capture, express and execute your brand correctly.
Bolt-Ons
Brand governance document
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Asset library
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On-boarding workshop
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